L'Oréal Paris Cool Silver Enhancing Silver Treatment Pearly White 114ML

Key Product Selling Point

• Formulated with Ceramides and Silver Hues to enhance natural grey hair, neutralizing yellow brassy tones for up to 15 days of vibrant silver results.
• Delivers 3x softer and 2x stronger grey hair, visibly reducing breakage and split ends with a single 10–15 minute application.
• Infused with purple dyes and silver pigments for luminous, reflective silver tones (Pearly White shade) with no yellow undertones.
• Seals the hair cuticle to protect against environmental damage, providing up to 72 hours of hydration and 83% increased hair moisture.
• Suitable for all grey hair types and textures (50%+ grey hair), with a one-step application and results lasting up to 7–8 washes.

Detailed Product Description

This product L'Oréal Paris Cool Silver Enhancing Silver Treatment Pearly White 114ML is used for enhancing and revitalizing natural grey hair (50%+ grey), neutralizing unwanted yellow and brassy tones to create luminous Pearly White silver hues while delivering intensive hair care benefits. Powered by Ceramides and Silver Hues, this one-step treatment works in just 10–15 minutes to deposit cool direct dyes on the hair fiber surface, without penetrating the shaft, preserving hair integrity, for up to 15 days of vibrant, reflective silver results. Enriched with purple dyes to banish yellow tones, it transforms light or dark grey hair to be 3x softer and 2x stronger, visibly reducing breakage (55% less) and split ends (44% reduction) while sealing the cuticle to protect against environmental damage. The caring formula provides up to 72 hours of hydration with an 83% increase in hair moisture, reducing overall hair damage by 37% and leaving grey hair looking visibly healthier, smoother and full of radiant shine. Designed for women over 45 with natural grey hair, this Pearly White shade is one of three complementary tones, suitable for all hair types and textures, with easy application and long-lasting results that endure up to 7–8 washes.

Direction for Use

• Perform the mandatory allergy alert test 48 hours before each use, even if you have used hair color/toning products before.
• Start with clean, towel-dried grey hair (50%+ grey), and wear suitable disposable gloves to apply the treatment.
• Apply the product evenly throughout the hair, ensuring full coverage from root to tip for consistent tone and care benefits.
• Leave the treatment on for 10 minutes for a subtle Pearly White finish, or extend to 15 minutes for a more intense silver tone.
• Rinse the hair thoroughly with clean water until the water runs clear, no shampoo is required for rinsing.
• For optimal results, apply every two weeks; use weekly if a more intense silver/Pearly White tone is desired.
• Style the hair as usual after application, and repeat the treatment as needed to maintain vibrant silver tones and hair health.

Ingredients

INCL: Aqua, Cetearyl Alcohol, Cocamidopropyl Betaine, Behentrimonium Chloride, Propylene Glycol, Amodimethicone, Sclerotium Gum, CI 60730, Cocos Nucifera Oil, Sodium Chloride, Phenoxyethanol, Ethanolamine, Trideceth-6, Chlorhexidine Digluconate, 2-Nitro-5-glyceryl Methylaniline, Isopropyl Alcohol, 2-Oleamido-1,3-Octadecanediol, Citric Acid, Cetrimonium Chloride, Coumarin, Parfum.

Product Warnings

This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of an allergic reaction to this product. Do not use the product if you have a rash on your face, or a sensitive, irritated or damaged scalp; if you have ever had a reaction to hair coloring products; or if you have reacted to a temporary black henna tattoo in the past. An allergy alert test must be completed 48 hours before each use, purchase the product in advance to complete this test. For external use only, intended solely for grey hair toning and enhancement. Wear suitable gloves at all times during application. Avoid contact with eyes; if contact occurs, rinse eyes immediately and abundantly with clean water. Do not use this product for any purpose other than coloring/enhancing grey hair. Rinse hair thoroughly with water after application to remove all product residue. Keep out of reach of children at all times. Do not ingest the product under any circumstances. Discontinue use immediately if skin/scalp irritation, redness, itching or discomfort develops during or after use, and consult a healthcare professional if symptoms persist.

Warranty Period & Shelf Life

This enhancing silver treatment has an unopened shelf life of 36 months from the date of manufacture, with the manufacture and best before dates clearly printed on the product packaging; once opened, the product must be used within 12 months for optimal performance and results. The product is covered by L’Oréal Paris’s manufacturer quality warranty, which guarantees compliance with all relevant UK cosmetic product safety and performance standards when stored and used as directed. Proper storage in a cool, dry place away from direct sunlight, heat and extreme temperatures will preserve the formula’s integrity and toning effectiveness for the full shelf life.

For the latest information about shelf life, batch number, storage condition, it is recommended to review the product and ingredient list printed on the packaging prior to usage or consumption.

Manufacturer Address

L’Oréal UK & Ireland, 255 Hammersmith Road, London, W6 8AZ, United Kingdom

Net Content

114ML