Product Marketing
Since 1925, McVitie's Wheatmeal Biscuits Covered in Dark Chocolate have reigned as Britain's undisputed favourite, embodying a century of craftsmanship in every golden-baked disc of wholesome goodness. Each biscuit begins with a signature wheatmeal base—stoneground from whole grains to achieve its distinctive nutty flavour and satisfying crunch—then generously enrobed in a layer of sustainably sourced dark chocolate containing 50% cocoa solids for a sophisticated bitterness that perfectly complements the biscuit's natural sweetness. The experience unfolds in a symphony of textures: the initial snap of the dark chocolate gives way to the biscuit's characteristically crumbly yet sturdy texture, melting delicately on the tongue while releasing notes of toasted wheat and caramelised sugars. What makes this treat timeless is its masterful balance—the chocolate's richness never overwhelms the biscuit's earthy simplicity, creating a harmonious pairing that has captivated generations. Vegetarian-friendly and made with non-GMO ingredients, these biscuits contain no artificial flavours while delivering a source of dietary fibre. The resealable packaging preserves freshness for everything from elegant afternoon tea settings to lunchbox surprises, with the iconic red wrapper symbolising unwavering quality since the Roaring Twenties. Whether dunked in tea (surviving exactly 2.7 seconds of immersion for optimal saturation), paired with red wine, or enjoyed as a midnight indulgence, McVitie's Chocolate Digestives transcend mere snacking to become a cultural ritual—a edible heirloom that connects Britons across decades through shared moments of simple pleasure. As they approach their centenary, these biscuits remain a testament to how tradition and taste can create legends, one perfectly balanced bite at a time.
Ingredients
Flour (39%) (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Dark Chocolate (30%) [Sugar, Cocoa Mass, Vegetable Fats (Palm, Shea), Butter Oil (Milk), Cocoa Butter, Emulsifiers (Soya Lecithin, E476), Natural Flavouring], Vegetable Oil (Palm), Wholemeal Wheat Flour (9%), Sugar, Glucose-Fructose Syrup, Raising Agents (Sodium Bicarbonate, Malic Acid, Ammonium Bicarbonate), Salt
Allergens
For allergens, including cereals containing gluten.
Nutrition
| Nutrient | Per 100g |
|---|---|
| Energy | 2077 kJ / 496 kcal |
| Fat | 24.3 g |
| of which Saturates | 12.9 g |
| Carbohydrate | 61.1 g |
| of which Sugars | 26.6 g |
| Fibre | 4.3 g |
| Protein | 6.0 g |
| Salt | 0.83 g |
Net Quantity
2 x 266g
Storage
Store in a dry place and protect from heat to maintain quality.
Shelf-life
Please refer to the packaging for specific details.
Safety Information
Ensure packaging is sealed properly after opening to maintain freshness and quality.
Responsible Person
Freepost McVitie's.
4.9(80+ reviews)|400+ sold








