Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml

Key Product Selling Point

• Formulated with a unique blend of purple and blue pigments that instantly counteracts yellow and orange brassy tones in just one wash.

• Designed specifically for blonde, highlighted, platinum, silver, white, and grey hair to restore vibrant, salon-fresh colour.

• Enriched with optical brighteners that boost dazzling shine and radiance for visibly brighter hair.

• The #1 purple shampoo brand in the UK, trusted to maintain cool-toned hair between salon visits.

Detailed Product Description
This product Provoke Touch of Silver Intensive Brightening The Original Purple Shampoo 200ml, is used for instantly neutralising brassy yellow and orange tones in blonde, grey, silver, white, and highlighted hair while adding vibrant shine. The powerful formula works on the basic principle of colour theory, where opposing colours neutralise each other—purple is the opposite of yellow and orange on the colour wheel, meaning the active violet and blue pigment complex effectively counteracts unwanted warm tones.

Direction for Use
Use once a week or every other wash for best results. Wet hair thoroughly, apply the shampoo and massage into a rich lather, leave on for 5 minutes, then rinse well. For optimal toning results, pair with the Intensive Hydration Conditioner; for daily colour maintenance between toning treatments, use the Keep it Bright Shampoo and Conditioner.

Ingredients/Materials
Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Decyl Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Laureth-4, Glycol Distearate, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Salicylic Acid, Polyquaternium-10, Citric Acid, Cocamidopropyl Betaine, Linalool, Hexyl Cinnamal, Glycerin, Sodium Hydroxide, Formic Acid, CI 60730 (Acid Violet 43), HC Blue No. 2.

Product Warnings
Caution: Purple and blue pigments can stain—avoid contact with clothing and porous surfaces. Avoid contact with eyes; in case of contact, rinse thoroughly with water. Use as directed; can cause an allergic reaction. Do not use every day; do not use for 2 weeks after having hair permed or coloured. Keep out of reach of children.

Warranty Period & Shelf Life
For the latest information about shelf life, batch number, storage condition, it is recommended to review the product and ingredient list printed on the packaging prior to usage or consumption.

Manufacturer Address
Karium, Bracknell, RG12 8FZ, UK.

Net Content
200ml