Product Selling Points
Formulated for dark clothes
Concentrated/up to 32 washes
Non-bio & non-toxic
Plant-based/vegan
Zero harsh chemicals or toxins
Preserves fabric fibers
Alternative to dry cleaning
Made in the UK
Cruelty-free
Detailed Product Description
Have you ever watched a favourite black sweater slowly turn grey, or a prized pair of dark jeans lose their rich, original depth and sheen after repeated washes? Many conventional detergents contain chemical bleaches and optical brighteners that, while effective on whites, act as “invisible adversaries” to dark fabrics and dyes, accelerating fibre breakdown and colour loss. Our eco-friendly darks laundry detergent is crafted to solve this precise problem. We believe true cleanliness is about respect and care. That’s why we’ve moved away from harsh ingredients that can compromise fabric integrity, opting instead for plant-derived, natural cleaning agents. Its gentle, non-bio formula penetrates fibres to lift sweat and grime effectively, while simultaneously acting like a breathable “invisible shield” during the wash. It helps lock dye molecules in place, significantly slowing the colour fade and fabric stiffening caused by wash agitation and chemical interaction, thereby extending the wearable life of your cherished garments from the inside out, keeping blacks intense and navies deep. Each wash is also accompanied by a refreshing sensory renewal. Our unique signature botanical blend, invigorating eucalyptus, zesty sun-kissed orange rind, and wild, calming lavender, works in harmony. It doesn’t just naturally neutralise odours from wear; it leaves behind a clean, soothing, multi-layered fragrance on your laundry, as if it were line-dried in the crisp air of a forest after rain, kissed by an orchard breeze. Choosing it means embracing a smarter, gentler philosophy of garment care, ensuring every dark hue in your wardrobe stands the test of time.
Directions for use
Hand wash: Add 1-2 capfuls (10-20ml) to cold water, soak for 5 minutes, rinse and lay flat
Machine wash soft water/light soiling: 2 capfuls (20ml)
Machine wash hard water/heavy soiling: 4 capfuls (40ml)
Always follow garment care label instructions
Product Warning
Rinse immediately if eye contact occurs
Keep out of reach of children
For fabric cleaning only
Wash hands thoroughly after use
Warranty & Shelf Life
Please refer to the product label.
Manufacturer Address
Please refer to the product label.
