Key Product Selling Point
100ml capacity, suitable for daily personal use.
Sensitive formula, relieves tooth sensitivity.
Contains sodium fluoride 1450ppm F, strengthens tooth enamel.
Freshens breath, maintains oral freshness.
Gentle on teeth and gums, suitable for daily use.
Detailed Product Description
This product Morrisons Sensitive Toothpaste 100ml is used for daily oral care, relieving tooth sensitivity, strengthening tooth enamel, freshening breath and maintaining overall oral health. As an oral care product from Morrisons, it is specially formulated for sensitive teeth, helping to reduce discomfort caused by hot, cold, sweet or acidic foods and drinks, making it an essential tool for daily oral care routines. The 100ml capacity provides ample supply for daily use, suitable for personal long-term use. Enriched with sodium fluoride (0.32% w/w, 1450ppm F), it effectively strengthens tooth enamel and prevents cavities, while potassium citrate and zinc citrate work together to soothe sensitive teeth and reduce irritation. The gentle formula is mild on both teeth and gums, free from harsh ingredients, and suitable for daily brushing. It helps remove plaque, whiten teeth slightly and freshen breath, leaving the mouth feeling clean and comfortable, and supporting long-term oral health for those with sensitive teeth.
Direction for Use
Squeeze a pea-sized amount of Morrisons Sensitive Toothpaste onto a dry toothbrush. Brush teeth thoroughly for at least 2 minutes, covering all surfaces of the teeth and gums. Rinse mouth thoroughly with clean water after brushing. For best results, use twice a day (morning and evening) and avoid eating or drinking for 30 minutes after brushing. Children under 6 years old should use a pea-sized amount under adult supervision to minimize swallowing. Continue regular use to maintain relief from tooth sensitivity and support oral health.
Ingredients
Aqua, Sorbitol, Hydrated Silica, Potassium Citrate, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Zinc Citrate, PEG-32, Sodium Fluoride, Sodium Saccharin, Limonene, CI 77891, Contains: Sodium Fluoride 0.32% w/w (1450ppm F)
Product Warnings
For oral use only. Do not swallow large amounts. Keep out of reach of children to prevent accidental ingestion. If accidentally swallowed in large quantities, especially by children, seek medical attention promptly. Avoid contact with eyes; if contact occurs, rinse thoroughly with plenty of clean water immediately. Discontinue use if oral irritation, redness, itching or discomfort occurs and consult a dentist if symptoms persist. Children under 6 years old should use under adult supervision. Store in a cool, dry place away from direct sunlight and heat sources, and keep the tube tightly closed after use. Ingredients and allergens may be subject to change, so it is important you check the labels supplied in each delivery.
Warranty Period & Shelf Life
Morrisons Sensitive Toothpaste 100ml has a shelf life of 24 months from the date of manufacture when stored in a cool, dry and well-ventilated environment, away from direct sunlight and high temperatures. Once opened, it is recommended to use the product within 6 months to ensure the best sensitivity relief effect, cavity protection and ingredient stability. Do not use the product after the expiration date printed on the packaging.
For the latest information about shelf life, batch number, storage condition, it is recommended to review the product and ingredient list printed on the packaging prior to usage or consumption.
Manufacturer Address
Morrisons Supermarkets Limited, 149 Great Horton Road, Bradford, West Yorkshire, BD7 1SA, United Kingdom.
Net Content
100ml





